22 Sure-Fire Headline Formulas that Work
Looking for the best headline formulas to promote your top content?
Let’s move beyond the common ones you see over and over — like the “how to” examples you’ll study when you learn how to Cell Phone Number List write headlines — and bring some new blood to your persuasive writing with these 22 titles (with headline examples) you can customize for your audience.
1. Who Else Wants [blank]?
Starting a headline with “Who Else Wants …” is a classic social-proof strategy that implies an already existing consensus desire.
Who Else Wants More People to Read Their Writing?
Who Else Wants a Higher Paying Job?
Who Else Wants More Fun and Less Stress When on Vacation?
2. The Secret of [blank]
This one is used by writers quite a bit when they’re thinking about how to grab their readers’ attention — that’s because it works. Share insider knowledge and translate it into a benefit for the reader.
The Secret of Successful Podcasting
The Secret of Protecting Your Assets in Litigation
The Secret of Getting Your Home Loan Approved
3. Here Is a Method That Is Helping [blank] to [blank]
To craft better headlines, simply identify your target audience and the benefit you can provide them, and fill in the blanks.
Here Is a Method That Is Helping Homeowners Save Hundreds on Insurance
Here Is a Method That Is Helping Children Learn to Read Sooner
Here Is a Method That Is Helping Content Marketers Write Better Titles
4. Little-Known Ways to [blank]
A more intriguing (and less common) way of accomplishing the same thing as “The Secret of …” headline.
Little-Known Ways to Save on Your Heating Bill
Little-Known Ways to Optimize Gmail
Little-Known Ways to Lose Weight Quickly and Safely
5. Get Rid of [problem] Once and For All
An essential on this list of best headlines. It identifies either a painful problem or an unfulfilled desire that the reader wants to remedy. You can help them with a damn good headline.
Get Rid of Your Unproductive Work Habits Once and For All
Get Rid of That Carpet Stain Once and For All
Get Rid of That Lame Mullet Hairdo Once and For All
6. Here’s a Quick Way to [solve a problem]
People love quick and easy when it comes to headline formulas that solve a nagging problem.
Here’s a Quick Way to Get Over a Cold
Here’s a Quick Way to Potty Train Junior
Here’s a Quick Way to Back Up Your Hard Drive
7. Now You Can Have [something desirable] [great circumstance]
This is the classic “have your cake and eat it too” headline — and who doesn’t like that?
Now You Can Quit Your Job and Make Even More Money
Now You Can Meet Smart Singles Online Without Spending a Dime
Now You Can Own a Cool Mac and Still Run Windows