Maintain scannable content
You don't want to hinder people when they land on your page. User-enhanced content scannability will result in:
Increased understanding of the content.
Reduce task errors.
Understand the architecture of a website.
Content quality and likeability.
Bounce rate decreased.
With better content scannability, you can emphasize the value provided. Visitors are more likely to spend more time on your page and indulge in your text/messages.
Nail the mobile experience
When target users use smartphones, they look for sites that don't require them to constantly zoom in to see their content. Of course, most users browse more websites on mobile devices than they do on desktops, and it's a no-brainer for them to Latest Mailing Database have a flawless mobile experience.
Fortunately, WordPress gives you a mobile responsive experience right from the moment you put your page online . Ideal if you don't want to manage two separate websites for your users (one desktop, the other mobile).
Image credit: Loggly
Responsive WordPress sites work like liquid, and when a user opens the page on a smartphone, the page scales according to the size of the screen.
Another step you need to take for a great mobile experience is to enable Google AMP for your website. The Accelerated Mobile Pages (AMP) project is an open source project born out of the need to improve the mobile experience. It allows you to strip down your article, but all the essential content you want to provide will remain. This can include ads and your related posts sections.
Implementing AMP can improve the mobile experience of your WordPress site with several benefits:
Faster page loads : Speed is one of the most important improvements to WordPress UX, and that’s what AMP is all about.
Reduce bounce rate : Faster loading times can successfully reduce bounce rate.
Better SERP placement : The AMP icon in Google search results is a great suggestion. It can increase your CTR and improve your ranking in the SERPs.
Paid Search : Content that opens ads much faster than content from competitors who don’t implement AMP.
Image optimization : The Google AMP cache leverages the image optimization stack used by the PageSpeed module and Chrome's data compression .
To learn more about building a site with AMP, read the official documentation guide provided by the AMP project .
Organizing Your Homepage Properly
One of the biggest factors why your website is not attracting more customers is the ambiguity of the Unique Value Proposition (UVP) and the way it is presented on the homepage. So, how do you organize the content on the homepage to highlight the UVP of a website?