Forum Posts

Ziaur Rahman
Aug 03, 2022
In Interior Design Forum
Attribution is a necessary process of settlement with advertisers, including two things: Who is this activation from Which pre-contact should be credited to this activation. Major settlements rely on AppsFlyer's attribution support, and understanding attribution information helps us: Monitor the situation so that we can discover, analyze and solve problems scientifically; Have a more accurate understanding of the delivery strategy, and lay the foundation for the refined delivery strategy. In the actual delivery process, we have 2 delivery methods: After clicking on the advertisement, jump to the GP, and the user can download the installation package from the GP independently; After clicking the advertisement, download the apk installation package directly. Conclusion Jump to GP, use the Referrer mobile number list attribution method, download the apk directly, and use the pre-installed attribution method. Under normal circumstances, there will be no robbed attribution problem; (When the advertiser has a large number of external placements, at a given last-click attribute Because of the model, it cannot be considered as our transformation) In the case of jumping to GP, AppsFlyer adopts last-click attribution, which can be attributed to the click of a specific ad slot; in the case of pre-installation, AppsFlyer cannot attribute specific pre-order behavior, and can only report whether it is installed through Shence Done, there is some caliber gap with activation; If the second activation is more than 90 days after the first activation, it will be recorded as a new user. Attribution details, which can be used to: Accurate advertising funnel analysis and monitoring; Input to the CVR estimation module. 3. Attribution logic 1. Who is the activation from? On Appsflyer: Jump to GP download, using referrer attribution probabilistic attribution. Judging from the current information, whether it is referrer attribution or pre-installed attribution, if the implementation is reasonable and the link is normal, there is no possibility of being robbed of attribution. Referrer method attribution: When you click on a link with Intent to your app during installation of your app. If there is a referrer parameter in the link you reach the Google Play store page, this Intent will contain the value of this parameter, that is, when the UTM information is downloaded by the application, it will be passed to the APP, and the APP will be uploaded as soon as it is opened.
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Ziaur Rahman

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